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Thinking Out Loud
on AI & Business

Practical perspectives on artificial intelligence, automation, and what it actually takes to build systems that work.

Local SEO in the Age of AI Search Digital Marketing

July 9, 2026 · Jim Bain

Local SEO in the Age of AI Search

"Near me" searches are increasingly answered by AI — Google's AI Overviews, ChatGPT, Perplexity — instead of ten blue links. Here's what still works from classic local SEO, what's changed, and how a local business becomes the answer AI gives.

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Smarter Client Intake Starts with AI Legal

May 29, 2026 · Jim Bain

Smarter Client Intake Starts with AI

Client intake is one of the most time-consuming tasks at a law firm. AI-powered intake assistants can gather the right details, ask follow-up questions, and hand attorneys a clean summary — so their time goes to evaluating cases, not collecting information.

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AI Just Took a Major Step Forward for Law Firms—Here's What Small and Mid-Sized Firms Need to Know Legal

May 14, 2026 · Jim Bain

AI Just Took a Major Step Forward for Law Firms—Here's What Small and Mid-Sized Firms Need to Know

Anthropic just announced a major expansion of Claude for legal professionals—role-specific AI plugins, integrations with Westlaw and DocuSign, and grounding in trusted legal sources. Here's what it means for small and mid-sized firms.

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The Companies That Win With AI Won't Have the Best Prompts Small Business

April 26, 2026 · Jim Bain

The Companies That Win With AI Won't Have the Best Prompts

Most AI conversations are stuck at the surface — prompts and chat interfaces. The real leverage is what happens when AI connects to your actual business data.

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What is Local SEO Digital Marketing

December 27, 2022 · Jim Bain

What is Local SEO

Local SEO is a type of search engine optimization that focuses on optimizing a website to rank well in local search results. Here's what you need to know.

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Understanding the Importance of Local SEO Digital Marketing

November 18, 2022 · Jim Bain

Understanding the Importance of Local SEO

Local SEO is a subset of search engine optimization (SEO) that focuses on ranking web pages for particular geographical locations.

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